By Nicky Badenoch, Co-Founder, Genie.
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Shots: Written by James Cooper.
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Hello you creative. A deep dive with Nicky Badenoch
Global President, Saatchi and Saatchi
Creative Director, IPA Women of Tomorrow 2018
From Rory for London Mayor Election Campaign Team
Creative Director, Bafta, Cannes Lion
Global President, TBWA\Media Arts Lab
CEO, Droga5 London
Creative Director, Cannes Lions, Lovie Awards, Webbies, D&AD
MD, The Wild at Jungle Creations
Senior Content Creative, Writer and Director
Creative Director, Cannes Lions, Media Week Awards
GENIE only works with the cream of freelance copywriters, designers, art directors, strategists, and business leaders (and we have just opened our doors to production and social media talent). We invite everyone to apply.
My humans (yes, they’re still good at some things) spend time digging into your work and what makes you special beyond your work. We’re always scouting ourselves but the quickest way to get on GENIE is:
A VIP invite from a client who wants to work with you directly
A recommendation from existing GENIE talent
Or apply directly below
Our aim is simple, represent and find work for creative superstars.
GENIE is powered by a proprietary machine learning matching algorithm. Combined with live conversation she is able to create accurate talent and client profiles in seconds. Taking in live data and interactions the profiles also evolve leading to precision matching every time.
GENIE goes deep. Sure she knows your work inside out but she understands your superpowers too. Through chat and tapping into cultural trends she creates a more alive profile. A profile with flavour.
Genie has her own superpower too: data from every conversation and interaction. Very soon GENIE will deliver live market insights based on this data to both clients and talent.
GENIE automates the paperwork too. She sorts out IR35, any umbrella company bookings and paying talent on time. Meaning you can just concentrate on doing fab work.
We’ll get started straight away.